Search Engine Optimization

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

If you’re looking for serious marketing, SEO, or search engine optimization is the strategy for you. Why does it work? Simple! It targets the users that are most likely to convert on your website, and takes them there.

A custom SEO campaign with LitPrime Solutions targets on-page and off-page SEO, which includes things like keyword research and content implementation, to help your most valuable audience find you online.

Inclusions for the 3-month SEO Service:
90-day Google Advertising
Online Ad – Creation of your book’s ad in various formats: Web image ads, Web text ads and mobile Web ads.
Targeted Audience – Your ad’s target placement by location, age, language, audience interest, topic and keywords.
90-Day Placement – Your book’s ad will secure placement on sites that are part of the Google Display Network.
Bandwidth – When you use your existing Archway-designed website as a landing page, up to 10 GB of excess bandwidth per month is covered by this service.

TECHNICAL SITE AUDIT
SEO site audits look at all the technical components on your website that may affect how a search engine may judge your page. This boils down to a website’s:
Crawlability: Can a search engine crawler find and access the content on your website?
Indexability: Are your pages actually indexed in the search engines?
User Experience: Do your pages load quickly across any device? Are there pop-ups?
Site audits involve a crawl of your website, code analysis, and many diagnostic tests. There are often thousands of action-items that come out of site audits, but SEO experts will help you prioritize.

KEYWORD STRATEGY
It’s important to align your business offering with what people search for within search engines. Keyword strategy services require a deep understanding of your business and user behavior. It includes analysis of monthly keyword volume trends, competitive analysis, SERP analysis, and prioritization. The end result is a targeted keyword strategy that provides the foundation to SEO success.

CONTENT ANALYSIS AND STRATEGY
High-quality content establishes your website as an authority and is necessary to drive organic traffic and increased rankings. The content strategy is typically driven from your keyword strategy and includes a content gap analysis. It’s possible you don’t have the high-quality content needed to rank highly for your targeted keywords. A content analysis and strategy will give you a roadmap to higher rankings.

ON-PAGE OPTIMIZATION
These services optimize the content you already have for keyword and themes you wish to rank for. Actions include title updates, addition of targeted keywords to body copy, the use of engaging images, and optimizing page layout for engagement.

REPORTING
Without reporting and tracking KPIs, you will never know the full impact of your hard efforts. SEO experts continuously monitor keyword rankings, organic site traffic, search trends, backlinks, and diagnostic tests to measure and learn from your SEO initiatives. It’s a lot to monitor and not all tools are created equally. You can save a lot of time and money by working with experts in this area.

WEBSITE SUPPORT
You may need ongoing website support to help you implement SEO recommendations and many agencies offer this as a service. For example, if you need to ensure new content is added and optimized to your site on a regular basis, website support will be a true life-saver.

COMPETITOR ANALYSIS
Sometimes it’s not enough to know your website sees increased rankings and traffic. You may also want to monitor how your competitors fare as well to ensure you stay ahead of them. Competitor SEO analysis tracks how your competitors rank over time along with KPIs such as backlinks, domain authority, and estimated traffic. If you notice increased competition, it may be an indicator further SEO and content investment is needed.

CONTENT ANALYSIS
Search engines and users value high-quality content, but you may not have the resources in-house to create content at scale. SEO content development services help you create content based on your keyword and content strategy. It’s also optimized on an ongoing basis as well to ensure it remains fresh and relevant.

WHY IS SEO IMPORTANT?
Nearly 93% of web traffic occurs on search engines. If you want your website to be found, you need to be indexed on major search engines and ranked highly. Some other facts about Google and search engines in general:
75% of searchers won’t click past the first page of search engine results pages (SERPs)
Google processes over 5.8B searches/day.
Google processes over 2T searches/year.
The avg. click-rate of position 1 in search results is 19.3% and position 2 is 10.57%.
Every year, between 16-20% of all searches are brand new. They have never been searched for before.
60% of Google searches are performed on mobile devices.
Google has 95% of the mobile search engine market in the U.S.
About 33% of mobile Google searches are location-related.
50% of “near me” queries result in a store visit.
7 out of 10 Google searches for food occur on mobile devices.
46% of product searches begin on Google.
Google is the dominant search engine with 92% market share.